iconsys strengthens sales team with two senior appointments

We are delighted to announce that we have strengthened our sales team with an internal promotion and a high-profile appointment to help achieve our ambitious expansion plans.

We have promoted Andy Bunce to Technical Sales Director and recruited Andrew Rushton as Group Sales Director.

This change aims to build on our record year, which has seen us launch two new technical offices in Cheshire and Scotland and increase orders to £14.5m by the end of 2023/24 financial year – a £5m boost on the previous twelve months.

Andrew Rushton, a Chartered Engineer, is hugely experienced in developing global sales strategies and delivering sustained growth across several sectors. One of these is energy, which is a key market for iconsys. Nick Darrall, our Managing Director, said:

This is a fantastic coup for our business and will create a lot of interest in our industry. Due to the size and complexity of our fast-growing business, we felt the need to bolster our sales organisation at the very top, in order to prepare for the future.

Andrew has joined in the newly created position of Group Sales Director and will take responsibility for the day-to-day management of the sales team. He will also take ownership of our ‘Go to Market’ plan and deliver against our long-term sales objectives.

Nick continued:

He will work interactively across multiple functions and have a direct input on organisational strategy, having previously been involved in implementing the strategic development of sales across one of the globe’s largest robotic and process solutions providers.

Working across the world, Andrew has held several account management and sales director positions for Schneider Electric and ABB, launching a new automation business and delivering sustained growth through key alliances and developing strategic accounts.

Andrew Rushton’s initial thoughts are:

This is a really exciting time to be joining the iconsys journey, with the company’s expertise already helping many blue-chip clients improve productivity, operational efficiency, safety, and profitability, as well as supporting critical sectors to decarbonise.

There is a strong push to increase market share across key areas of maritime, construction materials, metals, energy, transportation and consumer goods, many of which I already have experience in.

Andrew went on to add:

I’m a strategic thinker and am looking forward to identifying and implementing a new organisational strategy that plays to our strengths and accelerates our sales growth.

iconsys, which has seen its workforce increase recently by 25% to 81 people, has named Andy Bunce as its new Technical Sales Director.

Nick explained:

Andy Bunce has been with our company for 14 years and continues to be instrumental in building our sales and achieving financial success for iconsys. He’s highly respected in the industry and is relentless in his delivery of world-class customer service to our clients.

In this vital new role, he will take ownership of expanding the technical skills of our growing team and will take responsibility for developing existing and new business opportunities, specifically taking charge of large business pursuits and key bids.

A passionate advocate of using automation to make manufacturing safer and more efficient, and his latest role marks the massive impact he has had on winning new business and the successful execution of projects since joining the company in 2010.

Andy Bunce pointed out:

Our approach is all about delivering innovative value and differentiation at all stages of multi-staged design process; we consult, design, build, install, commission, and provide comprehensive service support to optimise operations for the full lifecycle of industrial assets we enhance. The philosophy of building technical sales is something that many of our blue-chip customers have already embraced.

He concluded:

Andrew Rushton and I have already started to collaborate on this approach, and I want to build on this further in my new role, as we look to take on larger and more complex opportunities across metals, pulp & paper, automotive, marine, transportation, energy, construction materials and consumer goods industries.