iconsys’ new Head of Sales – Energy Transition targets multi-million-pound decarbonisation opportunity

21/01/2025

The new Head of Sales for Energy Transition at a leading control and automations specialist is targeting multi-million-pound clean energy opportunities.

Steve Robinson, who has helped to deliver some of the Middle East’s biggest energy projects, has joined iconsys to drive forward the Telford company’s presence in clean energy and decarbonisation.

With nearly £22bn ringfenced by the UK Government for projects to capture and store carbon emissions from energy, industry and hydrogen projects, the strategic sales specialist believes now is the perfect opportunity for the firm’s solution driven approach and ‘technology independence’ to support all industries in their decarbonisation journey, including Heavy Industry such as Metals and Pulp & Paper, Marine & Ports, Automotive, Transport Infrastructure, Consumer Goods, and Construction Materials, to name but a few.

What really appealed about the iconsys role is our agility and ability to move quickly on projects, working with clients to identify the optimal solution and technology – without being tied to delivering a particular product,” explained Steve, whose career includes senior roles with Schneider Electric and Emerson Automation.

We already have significant experience in the energy transition sector, including offshore wind, hydropower, power conversion, hydrogen production facilities and microgrids. We work with all stakeholders in the Energy Transition sector, including end users, EPCs and potential sector-specialist partners in order to meet their decarbonisation goals. Our automation and systems integration expertise can improve operational efficiencies, safety and productivity, all whilst reducing downtime and meeting legislative requirements. Making the ‘clean energy’ change can also be a positive on the bottom line if carried out effectively.

He continued:

There is a lot of investment being ploughed into a dedicated energy team here and the recent appointment of Joe Howe as our Energy Transition Specialist, and myself, underlines our commitment.

The plan is to be commercially engaged with our targeted customers in 2025, focusing on all aspects of energy transition, including carbon capture/storage/transportation, hydrogen production/storage/transportation, solutions using alternative energy sources, fuel switching, and sustainable aviation fuels, which is an exciting space.

Steve holds more than 30 years global experience in sales leadership, with a proven track record in identifying and penetrating new and emerging markets, using more than three decades of experience in Europe & the Middle East, playing a critical role in delivering the world’s largest LNG trains at the time and deployment of some of the territory’s first wireless applications.

In more recent times, he has been working with major waste and water utility companies on their digital transformation journeys and has recently obtained his Galileo Masters Certificate in Global Energy Transition, Hydrogen Energy & Renewable Energy Solutions.

Andrew Rushton, Group Sales Director at iconsys, went on to add:

Steve is a major coup for our business and will head-up our activity in energy transition as we tap into the UK’s desire to become a clean energy solutions superpower.

His international experience and knowledge of the sector are second to none and, working closely with our industry expert, Joe Howe, will give us a powerful leadership team to further cement our brand salience and presence in this space.

He is also an accomplished coach and mentor of junior talent, which will be very important as we look to heavily recruit for the next generation of staff.